Dentsu’s attempt to sell its international advertising business has stalled after potential buyers withdrew, prompting the agency to pursue internal restructuring and job cuts as it refocuses on improving global performance.

Google has started serving personalized ads within its AI shopping tools, allowing brands to show tailored deals and offers in AI dialogues, signaling a shift from traditional search ads to conversational commerce.

Campaign Convene 2026 announces a compelling lineup featuring New York Liberty’s Chief Brand Officer and creator New York Nico, spotlighting AI, sports marketing, and the creator economy as key themes for marketers this year.

Almond Breeze teams up with the Jonas Brothers on “The Pitch,” a humorous campaign that rejects low-quality AI ad ideas in favor of simple, human creativity, reinforcing brand authenticity and cultural relevance.

Lloyds Banking Group has launched its ‘Bank on Lloyds’ brand platform in 2026, a bold creative reset designed to build consumer confidence by highlighting trust, capability, and emotional connection across digital and traditional marketing channels.

The CES 2026 Trends Report from Omnicom Media APAC shows that brands must prioritise intelligent technology, AI-enabled experiences, and consumer co-creation to stay relevant in 2026, with evolving opportunities emerging from digital discovery and interactive engagement.

Luxury fashion brands are expanding their marketing presence in video games by creating interactive digital fashion experiences and in-game items to engage Gen Z consumers, turning gaming into a strategic channel rather than a short-term experiment.

In 2026, data privacy and consumer trust are becoming central to brand strategy as marketers shift toward transparency, ethical data use, and privacy-first digital experiences that build long-term loyalty.

Retail Media Networks are emerging as a key advertising strategy for brands in 2026, driven by strong performance metrics, first-party data advantages, and increasing investment from marketers looking for precise targeting and measurable results.

Coffee brands are rapidly shifting the majority of their marketing budgets to digital channels as online discovery, social media engagement, and e-commerce increasingly shape how consumers choose and purchase coffee.

The Content Marketing Awards Asia-Pacific 2026 has announced its distinguished jury lineup featuring senior marketing leaders from across the region, tasked with judging innovative content campaigns that excel in strategy, execution, and impact.

Teads has appointed seasoned advertising technology marketer Dani Cushion as Chief Marketing Officer to lead its global marketing organization and drive strategic growth as the company expands its omnichannel advertising platform across CTV and digital media.