LinkedIn is piloting a video-first feed, signalling a shift toward short-form professional content and new B2B advertising opportunities.

Coca-Cola expands its AI co-creation platform, allowing consumers to design and remix branded visuals through generative tools.

Global ad spend forecasts have been revised upward, driven by retail media, AI optimisation, and digital video growth.

Pinterest is gaining traction as a planning-first discovery platform, offering brands access to high-intent Gen Z audiences.

Snapchat introduces AI-driven sponsored lenses, enabling brands to create personalised and immersive AR marketing campaigns.

YouTube is expanding shoppable ad formats on connected TV, merging streaming reach with measurable ecommerce performance.

European regulators are tightening enforcement against manipulative digital design tactics, forcing brands to rethink aggressive conversion strategies.

Regulators are tightening rules around sustainability marketing, pushing brands toward clearer, evidence-based environmental claims.

Retail media networks are attracting increased brand spend as marketers seek measurable, privacy-safe advertising closer to purchase.

Brands are investing more in experiential marketing to cut through digital fatigue and create meaningful, shareable in-person connections.

Meta is expanding AI-powered creative tools on Facebook and Instagram, helping advertisers scale ad production and improve performance.

Amazon is expanding its retail media tools as brands move more ad spend toward measurable, in-platform advertising tied directly to sales.