Regulators are tightening rules around sustainability marketing, pushing brands toward clearer, evidence-based environmental claims.

Retail media networks are attracting increased brand spend as marketers seek measurable, privacy-safe advertising closer to purchase.

Brands are investing more in experiential marketing to cut through digital fatigue and create meaningful, shareable in-person connections.

Meta is expanding AI-powered creative tools on Facebook and Instagram, helping advertisers scale ad production and improve performance.

Amazon is expanding its retail media tools as brands move more ad spend toward measurable, in-platform advertising tied directly to sales.

TikTok’s push toward longer-form content is changing how brands approach storytelling, engagement, and competition with YouTube and Instagram.

Australia’s new MOVE system modernises outdoor advertising measurement, giving marketers clearer visibility, exposure, and accountability across OOH campaigns.

Marriott Bonvoy is expanding its global marketing with the “Power of Travel” campaign and cross‑platform loyalty engagement, using inspirational storytelling and social activations to connect emotionally with travellers and strengthen long‑term loyalty.

Luxury fashion and lifestyle brands including Burberry, Tiffany & Co., Hennessy, and Longchamp are using the Year of the Horse to create culturally resonant Chinese New Year campaigns, blending heritage, symbolism, and festive storytelling to engage consumers in key markets.

Walkers has introduced Hot Honey crisps as part of its biggest brand refresh in decades, pairing bold flavour innovation with updated packaging and promotional campaigns to reinvigorate its market presence.

Westpac has launched its “Double You” national campaign, reframing the iconic red “W” as a symbol of partnership and practical support for everyday financial needs, and shifting its brand messaging toward authentic, relatable storytelling.

At the 2026 Australian Open, brands including Kia, Lipton Ice Tea, and MECCA are deploying immersive on-site activations and global campaigns that blend experiential marketing with digital engagement to turn the tournament into a dynamic platform for audience connection and long-term brand building.