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LATEST NEWS

Impactaris is on a mission to make marketing services accessible to small businesses.

Sustainability Claims Face Greater Scrutiny as Regulators Tighten Marketing Rules

Feb 9, 2026

Regulators are tightening rules around sustainability marketing, pushing brands toward clearer, evidence-based environmental claims.

Retail Media Networks Accelerate as Brands Shift Spend Closer to Purchase

Feb 9, 2026

Retail media networks are attracting increased brand spend as marketers seek measurable, privacy-safe advertising closer to purchase.

Brands Reinvest in Physical Experiences to Counter Digital Fatigue

Feb 9, 2026

Brands are investing more in experiential marketing to cut through digital fatigue and create meaningful, shareable in-person connections.

Meta Expands AI Creative Tools for Advertisers Across Facebook and Instagram

Feb 9, 2026

Meta is expanding AI-powered creative tools on Facebook and Instagram, helping advertisers scale ad production and improve performance.

Amazon Expands Retail Media Tools as Advertisers Shift Budgets In-Platform

Feb 9, 2026

Amazon is expanding its retail media tools as brands move more ad spend toward measurable, in-platform advertising tied directly to sales.

TikTok Pushes Longer-Form Content as Brands Rethink Platform Strategy

Feb 9, 2026

TikTok’s push toward longer-form content is changing how brands approach storytelling, engagement, and competition with YouTube and Instagram.

Australia Launches MOVE to Modernise Outdoor Advertising Measurement

Feb 9, 2026

Australia’s new MOVE system modernises outdoor advertising measurement, giving marketers clearer visibility, exposure, and accountability across OOH campaigns.

Marriott Bonvoy’s Evolving Global Campaign Blends Travel Inspiration With Loyalty Engagement

Feb 3, 2026

Marriott Bonvoy is expanding its global marketing with the “Power of Travel” campaign and cross‑platform loyalty engagement, using inspirational storytelling and social activations to connect emotionally with travellers and strengthen long‑term loyalty.

Luxury Fashion Taps the Year of the Horse for Chinese New Year 2026 Cultural Marketing

Feb 2, 2026

Luxury fashion and lifestyle brands including Burberry, Tiffany & Co., Hennessy, and Longchamp are using the Year of the Horse to create culturally resonant Chinese New Year campaigns, blending heritage, symbolism, and festive storytelling to engage consumers in key markets.

Walkers Launches Hot Honey Crisps as Part of Its Biggest Brand Overhaul in Decades

Feb 2, 2026

Walkers has introduced Hot Honey crisps as part of its biggest brand refresh in decades, pairing bold flavour innovation with updated packaging and promotional campaigns to reinvigorate its market presence.

Westpac Launches “Double You” Campaign to Reflect Practical Support and Everyday Banking Needs

Feb 1, 2026

Westpac has launched its “Double You” national campaign, reframing the iconic red “W” as a symbol of partnership and practical support for everyday financial needs, and shifting its brand messaging toward authentic, relatable storytelling.

Brands Amplify Engagement at 2026 Australian Open Through Immersive On-Site Experiences and Global Activations

Feb 1, 2026

At the 2026 Australian Open, brands including Kia, Lipton Ice Tea, and MECCA are deploying immersive on-site activations and global campaigns that blend experiential marketing with digital engagement to turn the tournament into a dynamic platform for audience connection and long-term brand building.

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