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LATEST NEWS

Impactaris is on a mission to make marketing services accessible to small businesses.

LinkedIn Tests Video-First Feed to Capture Rising B2B Creator Economy

Feb 27, 2026

LinkedIn is piloting a video-first feed, signalling a shift toward short-form professional content and new B2B advertising opportunities.

Coca-Cola Expands AI Co-Creation Platform for Consumer-Generated Brand Content

Feb 27, 2026

Coca-Cola expands its AI co-creation platform, allowing consumers to design and remix branded visuals through generative tools.

Global Ad Spend Forecast Revised Upward Amid Retail Media and AI Growth

Feb 27, 2026

Global ad spend forecasts have been revised upward, driven by retail media, AI optimisation, and digital video growth.

Pinterest Strengthens Position as a High-Intent Search Platform for Gen Z

Feb 27, 2026

Pinterest is gaining traction as a planning-first discovery platform, offering brands access to high-intent Gen Z audiences.

Snapchat Rolls Out AI-Powered Sponsored Lenses for Brand Campaigns

Feb 27, 2026

Snapchat introduces AI-driven sponsored lenses, enabling brands to create personalised and immersive AR marketing campaigns.

YouTube Expands Shoppable Connected TV Ads to Boost Living Room Commerce

Feb 27, 2026

YouTube is expanding shoppable ad formats on connected TV, merging streaming reach with measurable ecommerce performance.

European Regulators Crack Down on Dark Patterns in Digital Marketing

Feb 27, 2026

European regulators are tightening enforcement against manipulative digital design tactics, forcing brands to rethink aggressive conversion strategies.

Sustainability Claims Face Greater Scrutiny as Regulators Tighten Marketing Rules

Feb 9, 2026

Regulators are tightening rules around sustainability marketing, pushing brands toward clearer, evidence-based environmental claims.

Retail Media Networks Accelerate as Brands Shift Spend Closer to Purchase

Feb 9, 2026

Retail media networks are attracting increased brand spend as marketers seek measurable, privacy-safe advertising closer to purchase.

Brands Reinvest in Physical Experiences to Counter Digital Fatigue

Feb 9, 2026

Brands are investing more in experiential marketing to cut through digital fatigue and create meaningful, shareable in-person connections.

Meta Expands AI Creative Tools for Advertisers Across Facebook and Instagram

Feb 9, 2026

Meta is expanding AI-powered creative tools on Facebook and Instagram, helping advertisers scale ad production and improve performance.

Amazon Expands Retail Media Tools as Advertisers Shift Budgets In-Platform

Feb 9, 2026

Amazon is expanding its retail media tools as brands move more ad spend toward measurable, in-platform advertising tied directly to sales.

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