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OPERATIVE DOCTRINE
Impactaris is on a mission to make marketing services accessible to small businesses.
Marketing Roles Businesses Create Without Understanding
Some marketing roles look strategic on paper but collapse under the weight of unclear authority and undefined outcomes.
The Difference Between a Marketing Hire and a Marketing System
The Hidden Cost of Training an Internal Marketing Hire
What looks like a simple hire often becomes an invisible tax on momentum — this piece uncovers the hidden friction most leaders don’t see until growth slows.
The Skill‑Stack Myth: Why One Marketer Can’t Do It All
Most marketing hires fail long before performance is measured—because the role itself is built on an impossible assumption.
What Actually Happens After You Hire a “Marketing Manager”
Hiring a marketing manager is often framed as a turning point—the moment marketing becomes “real.”
Why Hiring a Single Marketing Employee Rarely Solves the Problem
Most companies don’t fail at marketing because they lack talent.
They fail because marketing is treated as a position instead of an operating system.
Why Most Marketing Hires Are Underqualified by Design
Most marketing underperformance is not personal failure — it is budget architecture forcing generalists to solve specialist problems.
Why Your First Marketing Hire Becomes a Bottleneck
The first marketing hire is usually made with optimism, but the expectations rarely materialize.
