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KNOWLEDGE BASE
understanding the strategy behind great advertising Campaigns
A look at landmark advertising campaigns and the principles behind their success.
CAMPAIGN LIST
The most impactful campaigns of all time.
Adidas — “Futurecraft”
Pepsi — “Refresh Project”
Audi — “Wedding”
Levi’s — “Quality Never Goes Out of Style”
Honda — “The Cog”
Heineken — “The Date”
Audi — “Return of the King”
Budweiser — “Stand By You”
Coca-Cola — “Hilltop Reunion”
Levi’s — “We Are All Workers”
Pepsi — “Pepsi Generations”
Dove — “Real Beauty Sketches”
Nike — “I Am Not a Role Model”
Audi — “Cashew”
Taco Bell — “Routine Republic”
Apple — “Misunderstood”
Adidas — “Impossible Team”
GEICO — “BroStache”
Skittles — “Beard”
Old Spice — “Terry Crews Muscle Music”
Coca-Cola — “A Coke for Christmas”
Pepsi MAX — “MAX It Now”
Audi — “Driver’s Test”
Google Android — “Friends Furever”
Burger King — “Proud Whopper”
Honda — “Paper”
Coca-Cola — “Small World Machines”
Samsung — “We Are Greater Than I”
Nike — “Equality”
Audi — “Duel”
Taco Bell — “Web of Fries”
Gatorade — “Gatorade Has Evolved”
Apple — “The Song”
Adidas — “Create Positivity”
GEICO — “It’s What You Do”
Budweiser — “Lost Dog”
Jeep — “Recalculating”
HP — “Reinvent Giving”
Coca-Cola — “Pool Boy”
Samsung — “Growing Up”
Burger King — “Whopper Neutrality”
Pepsi — “Uncle Drew”
GE — “Building a World That Works”
FedEx — “Dream”
Nissan — “Innovation That Excites”
Gatorade — “Win from Within”
Apple — “Welcome Home”
Nike — “Unlimited Future”
Dove — “Legacy”
Volkswagen — “The Force”
Audi — “Clown Proof”
Apple — “Your Verse”
KFC — “Extra Crispy Colonel”
Samsung — “Ostrich”
Google — “Project Fi”
Levi’s — “501 Day”
Skittles — “Touch the Rainbow”
Heineken — “The Odyssey”
Chipotle — “Food with Integrity”
BMW — “The Hire”
Pepsi — “Pepsi Stuff”
Old Spice — “Smellcome to Manhood”
Honda — “Dream the Impossible”
Adidas — “Create the Answer”
Coca-Cola — “First Taste”
Taco Bell — “Breakfast Defectors”
Microsoft — “Surface Pro 4”
Airbnb — “Live There”
Samsung — “Do What You Can’t”
Nike — “Last”
Toyota — “The Bold New Camry”
GE — “Brilliant Machines”
BMW — “Efficiency”
Pepsi — “The Pepsi Generation”
Google — “Search On”
Verizon — “There’s More to See”
Canon — “See Impossible”
Sony — “Like No Other”
Amazon Fashion — “Smart is Beautiful”
Heineken — “Better Together”
GE — “Ecomagination”
Ford — “Built for America”
Microsoft — “Changing the Game”
Honda — “Up”
Oreo — “Stay Playful”
Dove — “Reverse Selfie”
Coca-Cola — “Love Story”
Burger King — “Moldy Whopper”
Levi’s — “Circles”
Adidas — “Futurecraft”
P&G — “The Talk”
Nike — “Dream Crazier”
Always — “End Period Poverty”
Budweiser — “Clydesdales”
Apple — “Here’s to the Crazy Ones”
Volvo — “LifePaint”
Samsung — “Safety Truck”
Heineken — “The Entrance”
Coca-Cola — “Share a Coke”
IKEA — “Bookbook”
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