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KNOWLEDGE BASE
understanding the strategy behind great advertising Campaigns
A look at landmark advertising campaigns and the principles behind their success.
CAMPAIGN LIST
The most impactful campaigns of all time.
Coca-Cola — “First Taste”
Taco Bell — “Breakfast Defectors”
Microsoft — “Surface Pro 4”
Airbnb — “Live There”
Samsung — “Do What You Can’t”
Nike — “Last”
Toyota — “The Bold New Camry”
GE — “Brilliant Machines”
BMW — “Efficiency”
Pepsi — “The Pepsi Generation”
Google — “Search On”
Verizon — “There’s More to See”
Canon — “See Impossible”
Sony — “Like No Other”
Amazon Fashion — “Smart is Beautiful”
Heineken — “Better Together”
GE — “Ecomagination”
Ford — “Built for America”
Microsoft — “Changing the Game”
Honda — “Up”
Oreo — “Stay Playful”
Dove — “Reverse Selfie”
Coca-Cola — “Love Story”
Burger King — “Moldy Whopper”
Levi’s — “Circles”
Adidas — “Futurecraft”
P&G — “The Talk”
Nike — “Dream Crazier”
Always — “End Period Poverty”
Budweiser — “Clydesdales”
Apple — “Here’s to the Crazy Ones”
Volvo — “LifePaint”
Samsung — “Safety Truck”
Heineken — “The Entrance”
Coca-Cola — “Share a Coke”
IKEA — “Bookbook”
Dove — “Real Beauty Sketches”
Canon — “Delighting You Always”
Pepsi — “The Choice of a New Generation”
Walmart — “Save Money. Live Better.”
LEGO — “Play Well”
Microsoft — “Your Potential. Our Passion.”
Ford — “Go Further”
Coca-Cola — “The Pause That Refreshes”
Disneyland — “The Happiest Place on Earth”
Apple — “Designed by Apple in California”
GEICO — “15 Minutes Could Save You 15% or More”
FedEx — “We Live to Deliver”
Tesla — “Ludicrous Mode”
Samsung — “The Wall”
Unilever — “Sustainable Living Plan”
Allstate — “Good Hands”
Nestlé — “Good Food, Good Life”
IBM — “Let’s Put Smart to Work”
ALS Association — “Ice Bucket Challenge”
Listerine's "Bring Out the Bold"
Apple's "Red" Campaign
P&G's "Proud Sponsor of Moms"
Skittles'“Skittles Broadway Musical”
Dove's "My Beauty My Say"
BMW's "Joy" Campaign
Toyota's "Let's Go Places"
Heineken's "Open Your City"
Taco Bell's "Steal a Base, Steal a Taco"
McDonald's "Pay with Lovin'"
Mars' "Work, Rest, Play"
Nintendo's "Switch and Play"
Shell's "Make the Future"
Johnnie Walker's "Keep Walking"
Guinness' "Made of More"
IKEA's "Wonderful Everyday"
Verizon's "Can You Hear Me Now?"
GE's "Imagination at Work"
HP's "Keep Reinventing"
Levi's "Original" Campaign
Ford's "Built Ford Tough"
Bud Light's "Dilly Dilly" Campaign
Bacardi's "Untameable" Campaign
Oreo's "Wonderfilled" Campaign
Reebok's "Be More Human"
Dunkin' Donuts' "America Runs on Dunkin'"
Evian's "Live Young" Campaign
Benetton's "United Colors" Campaign
KitKat's "Have a Break, Have a KitKat"
Apple Music's "Taylor vs. Treadmill"
eBay's "Fill Your Cart With Color"
Honda's "Hands" Campaign
Oreo's "Daily Twist" Campaign
Amazon's "Alexa Lost Her Voice"
Samsung's "Unbox Your Phone"
KFC's "How Do You KFC?"
Volvo's "Drive Me" Campaign
Under Armour's "I Will What I Want"
Volkswagen's "Lemon" Campaign
Target's "Expect More. Pay Less."
Mercedes-Benz's "The Best or Nothing"
Microsoft's "Empowering Us All"
Apple's "Music Every Day" Campaign
Dove's "Choose Beautiful" Campaign
Canon's "So Advanced, It's Simple"
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