Teads, the global omnichannel advertising outcomes platform, has named Dani Cushion as its new Chief Marketing Officer effective January 6, 2026. The appointment comes as the company accelerates expansion across connected television (CTV), digital media, and premium publishing environments, reinforcing its strategy to deliver outcome-driven solutions to advertisers, agencies, and publishers worldwide.

Cushion joins Teads with a distinguished track record in advertising technology marketing. She previously served as CMO at Innovid, where she played a key role in positioning the company for acquisition by Mediaocean, and held senior marketing roles at ExecOnline and Cardlytics, guiding growth initiatives and major strategic milestones such as IPO preparation.

At Teads, Cushion will lead the global marketing organization with responsibility for brand strategy, communications, and go-to-market planning. Her leadership arrives at a pivotal moment as the company continues to evolve its omnichannel outcomes platform, which integrates video, display, and advanced targeting capabilities to help brands navigate a more fragmented media landscape.

David Kostman, Teads CEO, said that Cushion’s deep expertise in translating complex advertising industry dynamics into effective marketing strategies will be invaluable as the platform scales its offerings and clarifies its value to stakeholders. Under her direction, Teads aims to strengthen its voice in a competitive marketplace where advertisers increasingly demand measurable results across both brand-building and performance campaigns.

The appointment follows Teads’ recent executive expansion, including the November 2025 hire of a Chief Commercial Officer to drive global commercial strategy. Built to connect brands with high-quality media placements beyond walled garden environments, Teads continues to position itself as a versatile alternative for marketers seeking premium inventory and cross-platform reach.

Cushion’s arrival underscores the importance of marketing leadership in guiding ad technology companies through rapid innovation, competitive pressure, and evolving advertiser expectations in 2026 and beyond.