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Fans interacting with 'Scandal' tweets on a smartphone

Fans interacting with 'Scandal' tweets on a smartphone

How 'Scandal' Mastered Social Media to Engage Fans Online

The TV show Scandal did more than just captivate audiences with its gripping political drama. It set a new standard for how television series connect with fans online. Long before many shows embraced social media as a key part of their strategy, Scandal used platforms like Twitter and Instagram to create a dynamic, interactive fan experience.

Jan 143 min read

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