Campaign’s flagship marketing conference Convene 2026 has unveiled a dynamic lineup of speakers and brand experiences designed to inspire marketers navigating rapid industry change. The one-day event, scheduled for February 25, 2026, in New York City, will bring together thought leaders and creative voices addressing topics from AI to sports marketing and the creator economy.

Now in its third year, Campaign Convene returns under the theme “Rewired for Relevance,” reflecting how marketers must adapt to shifting cultural, technological, and economic shifts while staying creatively ahead of competitors. The conference is positioned as a strategic forum to help brands and agencies reimagine relevance in an era marked by the democratization of AI, evolving audience behaviours, and fluctuating media investment.

Two headline speakers confirmed for the event embody this intersection of creativity and cultural resonance. Shana Stephenson, Chief Brand Officer for the New York Liberty, will discuss how the WNBA franchise has leveraged brand storytelling and fan engagement to shape its cultural impact — from a historic championship run to elevating women’s sports marketing in a major metropolitan market. Stephenson’s work with the Liberty includes shaping brand strategy, performance marketing, and innovation in digital engagement.

Also featured will be Nicolas Heller, better known as New York Nico, a filmmaker and social media creator recognised for authentic storytelling that has influenced campaigns for major clients including Nike, Meta, MLB, and Hennessy. His creative approach — rooted in spotlighting real people and cultural nuance — offers lessons on blending localised authenticity with broader brand narratives.

Beyond keynotes, Convene’s agenda will explore marketing trends reshaping strategy in 2026, including the impact of AI, the rise of sports as a marketing platform, and opportunities within creator-led content ecosystems. The conference also aims to fuel networking and strategic learning for brand builders, media planners, and creative leaders committed to innovation.