The Australian Made Campaign Ltd (AMCL) has launched its largest‑ever marketing initiative, unveiling a $20 million national advertising push called Made Right Here to encourage more Australians to choose locally made products and support domestic makers and growers. Backed by a federal government grant, the campaign is now rolling out across multiple media channels and aims to strengthen the visibility of the Australian Made logo while driving consumer and business participation.

Running nationally from January 23 through June 30, 2026, Made Right Here will span television, radio, print, out‑of‑home, digital, and social media, spotlighting the iconic green‑and‑gold kangaroo logo — a trusted marker of Australian manufacturing and quality. The TV advertisement features the logo animated through scenes of construction, manufacturing, and other key industries, emphasising the diversity of products genuinely made in Australia.

AMCL Chief Executive Ben Lazzaro said the campaign celebrates a wide range of locally made goods and encourages consumers to make informed purchasing decisions that benefit both local businesses and communities. He highlighted that choosing Australian‑made products signifies backing local jobs and home‑grown innovation.

The initiative has strong consumer support. Research commissioned by Australian Made in 2025 found that 87% of Australians say it is important to buy Australian‑made goods, and 79% are willing to pay a premium for these products. The Australian Made logo enjoys nearly 99% recognition and is among the most trusted country‑of‑origin symbols in the country.

AMCL Chair Kate Carnell AO noted that this campaign coincides with the 40th anniversary of the Australian Made logo, underscoring its longstanding role in helping consumers identify quality local products. She said the campaign highlights not just where products are made but the broader value of supporting Australian businesses, jobs, and economic growth.

Business leaders such as Capral Aluminium’s CEO have also praised the campaign for giving manufacturers a renewed opportunity to showcase their work and strengthen Australia’s industrial base.