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As a Copywriter at Impactaris, you will be responsible for creating high-quality, engaging copy that tells a story and drives results for our small business clients. Your copy will span across various formats—websites, blogs, email campaigns, social media, and more—ensuring that all content is aligned with the client’s brand voice and marketing objectives.
Your role is to write copy that not only grabs attention but also converts. You’ll work closely with clients and internal teams to understand the business’s needs and craft copy that resonates with the audience, ultimately supporting the client’s growth.
COMPANY OVERVIEW
Impactaris is a digital marketing agency dedicated to helping small businesses find their voice and connect with their audience. We understand that great copy is more than just words—it’s about telling a compelling story, driving engagement, and creating an emotional connection with the audience. At Impactaris, we specialize in crafting tailored, impactful copy that helps small businesses grow and succeed.
Our team thrives on collaboration, creativity, and the freedom to bring innovative ideas to life. As a Copywriter, you’ll play an essential role in shaping our clients’ brand messaging, creating content that resonates and drives action.
WHY JOIN US?
Storytelling with Purpose: You’ll have the opportunity to craft meaningful copy that helps small businesses connect with their audience.
Creative Freedom: We value your creativity and encourage you to bring fresh, innovative ideas to your writing.
Collaboration: Work closely with a passionate, supportive team that shares your drive for excellence in content creation.
LOCATION
Remote or Hybrid (We offer the flexibility to work from anywhere, with some overlap with Eastern Standard Time (EST) preferred for team collaboration and client meetings.)
JOB DESCRIPTION
KEY RESPONSIBILITIES
Copywriting: Write engaging, clear, and concise copy for websites, blogs, social media, email campaigns, ads, and more, all aligned with each client’s brand and marketing goals.
Brand Voice Development: Collaborate with clients to define and develop their unique brand voice, ensuring consistency across all content.
Content Strategy: Work closely with the marketing and strategy teams to ensure copy is aligned with broader content marketing plans and objectives.
Editing & Proofreading: Review and edit copy to ensure clarity, grammar accuracy, and brand alignment.
SEO Optimization: Write SEO-friendly copy for websites and blogs, optimizing for keywords while maintaining a natural flow.
Client Communication: Engage with clients to understand their needs, gather feedback, and deliver copy that meets their expectations and supports their business goals.
REQUIRED QUALIFICATIONS
We’re looking for someone who has a passion for writing and storytelling, and who understands how to create copy that resonates with the target audience. Formal qualifications are less important than your ability to deliver high-quality, effective copy.
What we’re looking for:
Excellent writing and editing skills, with experience creating copy across a range of formats and platforms.
Strong understanding of brand voice and the ability to adapt your writing to suit different industries and audiences.
Ability to create compelling copy that drives engagement and action.
Strong organizational skills, with the ability to manage multiple projects and meet deadlines.
A passion for storytelling and helping small businesses succeed through the power of words.
PREFERRED QUALIFICATIONS
While no formal qualifications are required, the following would be beneficial:
Experience writing copy for digital marketing campaigns, including social media, email marketing, and website content.
Familiarity with SEO best practices and how to incorporate them into copy without sacrificing readability or engagement.
Experience using content management systems (CMS) like WordPress to publish and edit web content.
Knowledge of conversion copywriting techniques, with a focus on driving results through written content.
SKILLS AND ABILITIES
Copywriting: Proven ability to write engaging, persuasive copy that captures attention and drives action.
Brand Adaptability: Strong understanding of how to create copy that aligns with the brand voice and resonates with the target audience.
SEO Knowledge: Understanding of SEO principles and how to optimize content for search engines.
Collaboration: Ability to work closely with clients and internal teams to ensure that copy meets brand standards and strategic goals.
MATERIAL REQUIREMENTS
Laptop or desktop (mid-range, for writing and content management)
Ergonomic keyboard (to improve comfort during extended writing sessions)
Noise-canceling headphones (for focus while writing)
External monitor (optional, for multitasking between research and writing)
Notebook (for brainstorming and drafting ideas offline)
High Speed Internet Connection
Backup Internet or Hotspot (in case of outages or connection issues)
THE IDEAL CANDIDATE
You’re a storyteller who loves crafting copy that not only sounds good but also delivers results. You enjoy the challenge of adapting your writing to different voices, industries, and goals, and you have a knack for finding the right words to connect with an audience. You’re proactive, detail-oriented, and able to manage multiple projects at once, always delivering copy that exceeds expectations.
You’d be a great fit if you:
Have a passion for writing and a strong understanding of how to use copy to drive engagement and conversion.
Are comfortable working across various content formats, from blog posts to email campaigns.
Are highly organized and able to manage multiple deadlines.
Enjoy collaborating with small business clients to create copy that tells their story and supports their growth.
IMPACT OF THE ROLE
As a Copywriter at Impactaris, your work will directly contribute to the success of the small businesses we serve. Your ability to craft compelling, results-driven copy will help our clients build stronger connections with their audiences, improve their online presence, and achieve their marketing goals. By writing copy that drives engagement and conversion, you’ll play a key role in helping small businesses grow and succeed.
OPPORTUNITIES FOR GROWTH
We believe in fostering the growth of our team members. As a Copywriter, you’ll have the opportunity to expand your skillset, take on more complex projects, and explore new areas such as content strategy, creative direction, or conversion optimization. Impactaris provides ongoing mentorship, training, and opportunities for career advancement.
WORK ENVIRONMENT
Impactaris offers a flexible, remote-friendly work environment where creativity thrives. You’ll have the freedom to manage your time and work from wherever you’re most productive. We stay connected through ClickUp for project management and regular team meetings to ensure that everyone is aligned and supported.
APPLICATION INSTRUCTIONS
If you’re passionate about copywriting and excited about the opportunity to help small businesses grow through your words, we’d love to hear from you! Please submit your resume, acover letter, and a portfolio of your copywriting work.
EQUAL OPPORTUNITY STATEMENT
Impactaris is committed to creating an inclusive and diverse work environment. We believe that different perspectives and experiences strengthen our team and enhance the solutions we provide to clients. We encourage applicants from all backgrounds to apply and are proud to be an equal opportunity employer.
CAREERS
Copywriter
Crafts meaningful and engaging messages that speak directly to the client’s audience, ensuring each piece resonates with their brand values.
