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As an Advertising Specialist at Impactaris, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms. You will work closely with small business clients to understand their goals, develop customized advertising strategies, and continuously monitor performance to ensure the best possible return on investment (ROI).
Your expertise in paid advertising will help small businesses increase their visibility, attract new customers, and drive growth. You’ll have the opportunity to take ownership of campaigns from start to finish, working with internal teams to deliver results that matter.
COMPANY OVERVIEW
Impactaris is a digital marketing agency with a passion for helping small businesses grow and succeed. We understand that no two businesses are alike, which is why we offer tailored, results-driven marketing solutions that are as unique as the clients we serve. Our goal is to empower small businesses with innovative advertising strategies that drive measurable results, and we do this by working closely with our clients to understand their goals and develop customized solutions.
We believe in a flexible, collaborative work environment where team members are encouraged to share ideas, take ownership of their work, and grow both personally and professionally. If you’re passionate about digital advertising and love the idea of helping small businesses thrive, Impactaris is the place for you.
WHY JOIN US?
Small Business Impact: Your work will directly contribute to the success of small businesses, helping them achieve measurable growth through strategic advertising campaigns.
Collaborative Team: We value open communication, teamwork, and a shared commitment to helping our clients achieve their goals.
Cutting-Edge Tools: You’ll work with innovative advertising platforms and tools to create impactful campaigns that deliver results.
LOCATION
Remote or Hybrid (We welcome candidates from anywhere! Flexibility in working hours is available, though some overlap with Eastern Standard Time (EST) may be preferred for team collaboration and client meetings.)
JOB DESCRIPTION
KEY RESPONSIBILITIES
Campaign Strategy & Planning: Develop comprehensive paid advertising strategies that align with the client’s business objectives, including platform selection (Google, Facebook, LinkedIn, etc.), targeting, and budget allocation.
Campaign Management: Set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, ensuring they meet performance goals.
A/B Testing & Optimization: Conduct A/B testing on ad copy, creative, and targeting to continuously improve campaign performance. Adjust bidding strategies, targeting, and budgets to maximize ROI.
Performance Analysis: Monitor and analyze campaign performance, providing clients with detailed reports on key metrics (impressions, clicks, conversions, ROI) and actionable insights for improvement.
Client Communication & Collaboration: Collaborate closely with clients to understand their advertising needs and objectives, providing them with regular updates on campaign performance and making recommendations for optimization.
Internal Collaboration: Work with our creative, content, and marketing teams to ensure that ad creatives align with the broader marketing strategy and resonate with the target audience.
REQUIRED QUALIFICATIONS
We’re looking for someone who is passionate about digital advertising and enjoys the challenge of optimizing campaigns for small businesses. While experience in managing paid advertising campaigns is helpful, we’re more interested in your ability to think strategically, analyze data, and continuously improve performance.
What we’re looking for:
A strong understanding of paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Analytical skills with the ability to interpret data and make data-driven decisions to optimize campaigns.
Excellent communication skills, with the ability to explain campaign performance and results to clients in a clear and accessible way.
Strong organizational skills to manage multiple campaigns and clients simultaneously.
A passion for helping small businesses grow through effective advertising strategies.
PREFERRED QUALIFICATIONS
While no formal qualifications are required, the following would be beneficial:
Experience managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Familiarity with advertising analytics tools like Google Analytics or Facebook Insights for tracking and reporting campaign performance.
Experience with tools like SEMrush or Ahrefs for keyword research and campaign optimization.
An understanding of SEO principles and how they interact with paid search campaigns.
SKILLS AND ABILITIES
Advertising Expertise: Ability to develop and execute paid advertising campaigns that deliver measurable results for small businesses.
Data Analysis: Strong analytical skills, with the ability to interpret campaign data, identify trends, and make data-driven optimizations.
Communication: The ability to explain complex advertising concepts and results to clients in a way that they can understand and appreciate.
Problem-Solving: A proactive, solutions-oriented mindset that can identify areas for improvement and make recommendations to optimize performance.
MATERIAL REQUIREMENTS
Laptop or desktop (mid-range, suitable for managing multiple ad campaigns)
Dual monitors (optional, to view campaigns and data analytics at the same time)
External webcam and microphone (for client meetings and presentations)
Noise-canceling headphones (for virtual meetings and focus)
External storage drive (for storing ad creatives and reports)
High Speed Internet Connection
Backup Internet or Hotspot (in case of outages or connection issues)
THE IDEAL CANDIDATE
You’re someone who loves the challenge of optimizing advertising campaigns for better performance and ROI. You enjoy diving into data, spotting trends, and making adjustments that drive real results. You’re proactive, detail-oriented, and always looking for new ways to improve campaign outcomes. Above all, you’re passionate about helping small businesses grow through effective advertising.
You’d be a great fit if you:
Are excited about the opportunity to help small businesses achieve their goals through paid advertising.
Have a keen eye for detail and a knack for analyzing campaign performance.
Enjoy working in a collaborative, supportive team environment.
Thrive on finding new ways to optimize campaigns and drive better results for clients.
IMPACT OF THE ROLE
As an Advertising Specialist at Impactaris, you will directly impact the growth and success of the small businesses we work with. By crafting and optimizing strategic advertising campaigns, you’ll help clients increase their visibility, attract new customers, and achieve their business goals. Your expertise in advertising will play a key role in driving client satisfaction and contributing to the long-term success of Impactaris.
OPPORTUNITIES FOR GROWTH
We believe in investing in our team members and offering opportunities for growth. As an Advertising Specialist, you’ll have the chance to develop your skills and take on more responsibility, whether that’s by managing larger campaigns, mentoring junior team members, or expanding your expertise into other areas of marketing. We provide ongoing training, mentorship, and opportunities for career advancement.
WORK ENVIRONMENT
Impactaris is a flexible and supportive work environment where you’ll have the freedom to manage your time and work remotely if that suits your lifestyle. While we value individual ownership of tasks, we also prioritize collaboration and teamwork. We use ClickUp to stay organized and connected, ensuring that every team member has the support they need to succeed.
APPLICATION INSTRUCTIONS
If you’re passionate about digital advertising and excited about the opportunity to help small businesses grow, we’d love to hear from you! Please submit your resume and a cover letter detailing your experience with paid advertising campaigns and how you can help our clients achieve success.
EQUAL OPPORTUNITY STATEMENT
Impactaris is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and are proud to be an equal opportunity employer. We believe diversity strengthens our team and enhances the solutions we provide to our clients.
CAREERS
Advertising Specialist
Partners with clients to develop digital ad strategies that reflect their unique goals, ensuring campaigns feel personal and impactful.
